CONTENT STRATEGY
Creating Guidelines, removing guesswork from all future content projects and creating the backbone for content consistency throughout the organisation.
HARD STOPS CONTENT STRATEGY
Project Name
Sometimes we need to stop users from progressing in the flow. But how do you do it smoothly, sound helpful and provide options rather than just a dead end?
Workshop Fun
To help create a content strategy for Hard Stops, I organized a workshop for our content team. The main goals of the workshop were to identify the current flaws with our existing content for Hard Stops and create guidelines for future content consistency.
Design System Guidelines
Existing messages
Across all platforms
Results from User Testing
Gathering results & recommendations from all prior research conducted
Project Name
I worked with our design and dev team to create this style guide for Hard Stop messaging within the organization- https://amfament.gitlab.io/amfam/digital/digital-services/designoperations/developers/supadhya/guide/index.html#/contentguidelines/hardstops
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WORD CHOICE MAPPING
To create more content consistency, I led the process to come up with well defined parameters in choosing one word to represent a concept instead of multiple synonyms and define use cases that warranted a different choice.
Project Name
01
Content Audit
02
Competitor Analysis
03
Narrow down options aligning with the Brand Style Guide
04
Conduct testing and establish word choice with guidelines.
