CONTENT PROJECTS
Kmart Pharmacy:
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Worked as a copywriter for Kmart pharmacy to rebrand their website.
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Liaised with UX Designers, Developers, Legal, Marketing and Technical
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Conducted competitor research, worked on creating simpler and well defined user flows and simplified the site architecture
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The new site had better usability and improved bounce rate because a few measures were taken such as- removing pop ups to not disrupt the user experience, improved readability and created more landing pages.
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Also created microcopy, FAQ sections and technical know-how documents.
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Link to the FAQ section of the new website: https://pharmacy.kmart.com/shc/RxPageView.do?page=faq
Carttronics:
Carttronics offers retailers innovative technology for stores to minimize merchandise loss and reduce asset and labor expenditures. Carttronics’ loss prevention and cart containment solutions utilize locking wheel technology to reduce shrink by putting an end to cart based shoplifting and shopping cart loss.
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Worked as a technical writer to update and create new content.
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Created user guides and troubleshooting manuals that reduced the number of troubleshooting calls leading to a saving of approximately $50k per year for the company.
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Created installation manuals that helped bridge communication gaps between the SMEs, technicians and the product assemblers. As a result, SMEs were able to save about 100 person hours per year, devoting that time to R&D.
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July Systems:
July Systems is a Burlingame, California based software provider founded in 2001.The company offers cloud-based SaaS platform, called Proximity MX2 that provides location analytics and deliver contextually relevant communication to visitors in a building.
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Participated in RFP response creation, by creating microcopy and UI text.
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Participated in user research for the Indian Premier League cricket campaign (highly popular sports tournament in India).
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Conducted website proofreading before a site went live (after development), that helped bring down the error rate to less than 1%.
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Vakil Housing Development Project:
I did ghostwriting for Vakil Housing Development Corporation for a while. They have been a leading real estate developer in Bangalore, India for the past 13 years.
The work I did mostly involved writing blog posts that were attributed to their team members. All posts were written in a first person perspective. The posts needed to be conversational.
Target Audience: A 35 year old Male, married with 2 kids. He's a Software Engineer, works in a Software Company at Electronic City and is looking to make his first Real Estate Investment in Bangalore. We need to understand his Hopes, Aspirations, Fears & Challenges during the processof making a Property Investment.
Target User Profile: I created a user profile based on the research the staff had conducted.
Age: 35
Gender: Male
Family: Married with 2 kids.
Profession: Software Engineer; works in a Software Company in the city and is looking to make his first Real Estate Investment in Bangalore.
Market and Environmental Factors:Boom in globalized workforce in the city creating a change in mindset among young software professionals; Government benefits and tax reductions along with new home loans which has made owning a house a greater possibility; high rate rents in the city which makes owning a house more reasonable
Type of home preferred: Compact homes- one or two BHK with a potential for resale and in a well-connected location.
Preferred price range: Rs. 40-70 lakhs
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Blog post sample: https://www.vakilhousing.com/great-debate-north-bangalore-vs-south-bangalore/
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DesignArc Interiors:
Design Arc is an interior and exterior design firm based in Bangalore, India. They specialize in residential interiors design, commercial interiors design, hospitality interiors design and retail.
I did SEO Writing for the organization developing company profiles to be features on different retail websites such as www.houzz.com
I did research on the interior designing market in Bangalore as well as a competitor analysis of other interior design firms. With this information and the services and specialties of Design Arc, I developed SEO friendly company profiles to be featured online.
Link to the Profile: https://www.vakilhousing.com/great-debate-north-bangalore-vs-south-bangalore/
The Hindu:
My stint with writing for newspapers started with an internship at The Hindu. The Hindu is one of the leading mainstream dailies in India with a circulation of 1,216,118 daily. I was later invited to continue submitting articles even after the internship ended.
I also contributed articles to India's leading mainstream daily, The Times of India.
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My print experience helped me learn the art of walking up to strangers and interviewing them. I also learnt to write crisp and to the point. It also taught me to write without bias.
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Below are links to the different articles:
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https://www.thehindu.com/features/metroplus/travel/wrapped-in-warmth/article2977915.ece
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https://www.thehindu.com/todays-paper/tp-features/tp-youngworld/a-big-thank-you/article2270555.ece
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